‼️ Beyond Urgent: Introducing the Intention-Impact Matrix

Assalamu’alaikum,

You're sitting at your desk on a Monday morning, looking at your to-do list and trying to figure out which tasks to prioritize for the day/week.

Normally, you'd use the classic Eisenhower Matrix to prioritize tasks according to their importance and urgency. 

Anything important and urgent, you'll try to get done first and then you'll focus on important but not urgent before getting to the urgent but not important.

While the above tool is useful - however, it has two shortfalls:

1. Most important/urgent tasks are sent to you by others (your boss, family, colleagues, etc). So you're constantly reacting to the never-ending external demands on your time, leaving little room for activities you care deeply about that may not fit into other's demands.

2. You constantly find yourself in firefighting mode, trying to get rid of urgent tasks and caught in the rat race of life - not having time for those impactful and meaningful projects that truly matter in the long run.

In our busy schedule, when do we have time to prioritize activities beyond the urgent and immediately important? When do we have time to prioritize tasks that align with our deepest intentions or have an impact beyond ourselves? 

Introducing The Intention-Impact Matrix

The intention-impact matrix is a conceptual tool we've developed at The Productive Muslim Company to help individuals align their tasks and actions with long-term impact and underlying intention. This is particularly aligned with our Barakah Culture approach to productivity.  

After you read the article, hit reply and let me know what you think of this matrix and if it makes sense. I would love to hear your feedback!

Sincerely,