Why are we doubling down on Barakah Culture?

Assalamu'alaikum,

I still remember standing on that stage in Portland back in 2017, my heart racing as I prepared to challenge the prevailing "hustle culture" narrative of productivity at the World Domination Summit. I spoke about Barakah and how it is the missing "soul" of productivity.

Little did I know that moment would mark a profound shift in our journey at ProductiveMuslim.com.

You see, I've been wrestling with a question that perhaps you've contemplated too: Why does modern productivity often leave us feeling spiritually empty despite the best time management apps and productivity hacks?

Redefining productivity through the lens of Barakah and spirituality has been the greatest honor of my life. This is why my team and I are doubling down on Barakah Culture as the cornerstone topic that we want to revisit and promote in all our work.

Starting with The Barakah Effect book and the numerous articles we've recently published, we're rethinking everything we know about productivity.

I feel this is so important, not just as an intellectual exercise. When I speak with professionals across the globe, I hear the same struggles echoing: chronic overwhelm and stress, disconnection from spirituality, and the elusive work-life balance. The need is clear for us all to reevaluate our lives through the lens of Barakah.

We need a framework that doesn't just aim to make you more productive, but seeks to transform your daily life through the rich mindsets, values, and rituals of Islam. It's about rediscovering what our predecessors understood: that true productivity flows from sincere intentions and hard work.

But here's what I've learned through my own journey: transformation rarely happens in isolation. We need to support one another as professionals, creatives, entrepreneurs, and business people in this age of hustle culture.

This is why I'm excited to invite you to join the inauguration event of the Barakah Culture Community - an online platform where like-hearted professionals can gather, learn, and support each other in implementing the timeless principles of Barakah in our modern lives.

During the webinar, you will learn about our new Barakah Culture Community for Muslim professionals, gain access to our 5-day Barakah Foundations Course, and get an exclusive preview of our new Barakah Effect Program.

Whether you've been with us since the beginning or are just discovering this path, I invite you to join us in this webinar.

Together, we can create ripples of change that transform not just our own lives, but our families, organizations, and the Ummah at large insha'Allah.

Sincerely,